With major retail chains throwing hundreds of millions of advertising dollars into the marketplace, it’s becoming harder and harder for independent retailers and small businesses to be heard by current and potential customers. Add a prolonged economic recession into the mix, and the need for more aggressive and creative marketing programs becomes essential.

Developed by Emerge Communications, the Retail Equalizer Email Marketing Program creates a level playing field by giving independent retailers an effective, low-cost way of connecting with their markets. The Retail Equalizer creates targeted email marketing campaigns that help companies stay front and center in the minds of their customers and prospects.

What is the Retail Equalizer?

• The Retail Equalizer is a low-cost, proven EMAIL marketing technique for developing retail businesses.
• The Retail Equalizer is a custom-designed, permission-based email marketing solution developed specifically for independent retailers and small businesses.
• The Retail Equalizer EMAIL MARKETING PROGRAM increases traffic to retail stores, builds customer loyalty, and increases revenues per customer.

Custom-Designed Email Marketing Campaigns

The Retail Equalizer custom-designs and delivers powerful, creative email promotions to each retailer’s permission-based list of customers and prospects. Working with the client’s specific promotion idea and specifications, the Retail Equalizer then designs the email campaign using lively and colorful graphics and effective sell-copy that gets customers into the retailer’s store.

The Retail Equalizer will also help retailers develop their email marketing list with creative promotion ideas. Their list development program is great for retail employees, too, because it makes getting new sign-ups easy and pressure-free.

Along with the creative benefits, the Retail Equalizer manages their client’s email list, sends out the emails, monitors and report backs the results — how many emails were opened, how many clicked on links in each message, how many were bounced or non-deliverable.

The Retail Equalizer adheres to strict anti-spam standards so that retail customers and prospects will welcome their messages.

Get more information about the Retail Equalizer.

The video offers practical advice about taking online tests, how to interact with other students, make valuable controbutions to class discussions, even how to write the perfect term paper.

“In about 20 minutes, online college students will have all the insider information they need to succeed,” says video producer Tim Lundie.

According to Lundie, Online Course Success features a 16-year veteran online college teacher who wrote and narrated the video. “Students immediately recognize that they are learning from a teacher who knows how students succeed online and can pass on those tips to the newcomer.”

In addition to the basics, the video gives tips on how students can overcome the anonymous nature of the online classroom and become a real person to the instructor. In many cases, creating an online classroom “personality” helps students get special consideration – and better grades – from their teachers.

Lundie points out that the fastest growing segment in higher education is the online college market. “Everywhere people look – on the Internet, on television and radio, in print media – dozens of colleges and universities are marketing their online programs. And there seems to be enough demand to keep most online colleges busy,” says Lundie.

According to the Sloan Consortium, more than 30% of American college students – some 15 million students – are taking at least one online college class.

“People mistakenly believe that taking an online college course is just like taking a regular, traditional class, but in an online environment. Nothing could be further from the truth,” says Lundie. “Online classes require far more discipline, more organizational skills, and a unique set of techniques to make a positive impression and get good grades.  Most online students and teachers will adamantly tell you that an online course is typically more work than its counterpart in a face-to-face classroom setting.”

According to Lundie, the Online Course Success video will help students conquer the unique challenges of the online environment. Details can be found at Online Course Success.

So, if all this seems like a waste of time and money, it probably is. The story does not get picked up by traditional media, and the release just languishes unseen and unread on the Internet.

Now comes Emerge Communications and a timely article giving you Twenty Ways to Get the Most Out of Your Press Release.

Almost all the ideas they suggest are good ones, especially if you are a small to medium-sized business. Send the release to employees? Makes sense! Send it to your customers? Probably makes sense! Include it in your press and shareholder kits? A no-brainer!

If you have wondered how you can get your releases to work harder, this article offers some good suggestions.