Email marketing program launched for independent retailers and small businesses.

With major retail chains throwing hundreds of millions of advertising dollars into the marketplace, it’s becoming harder and harder for independent retailers and small businesses to be heard by current and potential customers. Add a prolonged economic recession into the mix, and the need for more aggressive and creative marketing programs becomes essential.

Developed by Emerge Communications, the Retail Equalizer Email Marketing Program creates a level playing field by giving independent retailers an effective, low-cost way of connecting with their markets. The Retail Equalizer creates targeted email marketing campaigns that help companies stay front and center in the minds of their customers and prospects.

What is the Retail Equalizer?

• The Retail Equalizer is a low-cost, proven EMAIL marketing technique for developing retail businesses.
• The Retail Equalizer is a custom-designed, permission-based email marketing solution developed specifically for independent retailers and small businesses.
• The Retail Equalizer EMAIL MARKETING PROGRAM increases traffic to retail stores, builds customer loyalty, and increases revenues per customer.

Custom-Designed Email Marketing Campaigns

The Retail Equalizer custom-designs and delivers powerful, creative email promotions to each retailer’s permission-based list of customers and prospects. Working with the client’s specific promotion idea and specifications, the Retail Equalizer then designs the email campaign using lively and colorful graphics and effective sell-copy that gets customers into the retailer’s store.

The Retail Equalizer will also help retailers develop their email marketing list with creative promotion ideas. Their list development program is great for retail employees, too, because it makes getting new sign-ups easy and pressure-free.

Along with the creative benefits, the Retail Equalizer manages their client’s email list, sends out the emails, monitors and report backs the results — how many emails were opened, how many clicked on links in each message, how many were bounced or non-deliverable.

The Retail Equalizer adheres to strict anti-spam standards so that retail customers and prospects will welcome their messages.

Get more information about the Retail Equalizer.

Are your press releases working as hard as they should?

Seems that everyone is sending out press releases these days. Thanks to the Internet and a long list of web sites that will send out your release for free, every business is frantically writing up releases and posting them on the web. They’re also being blasted at editors and bloggers without much thought about the newsworthiness of the story or the appropriateness of the media involved.

So, if all this seems like a waste of time and money, it probably is. The story does not get picked up by traditional media, and the release just languishes unseen and unread on the Internet.

Now comes Emerge Communications and a timely article giving you Twenty Ways to Get the Most Out of Your Press Release.

Almost all the ideas they suggest are good ones, especially if you are a small to medium-sized business. Send the release to employees? Makes sense! Send it to your customers? Probably makes sense! Include it in your press and shareholder kits? A no-brainer!

If you have wondered how you can get your releases to work harder, this article offers some good suggestions.

New video shows how to achieve online college success.

There is probably no sector of higher education that has a higher growth rate than online or distance education college courses. They offer incredible convenience, online college degrees are becoming more accepted by employers, and the overall quality of online courses has increased tremendously in recent years.

The mistake some online college students make, however, is to assume that the same skills they needed in a classroom will work just as well in an online setting. Not true. Many “A” students in traditional courses find themselves struggling with online courses.

Now comes Online Course Success, a web site and video prepared by a college teacher with 10 years experience teaching online college classes. The video walks you step-by-step through the do’s and don’t's of taking an online college class. The video is incredibly thorough and detailed and well worth a look!