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	<title>Marketing Taxi &#187; News and Trends</title>
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	<description>Driving customers to your door.</description>
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		<title>New video from Online Course Success helps college students make transition to online classroom.</title>
		<link>http://www.marketingtaxi.com/new-video-from-online-course-success-helps-college-students-make-transition-to-online-classroom/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-video-from-online-course-success-helps-college-students-make-transition-to-online-classroom</link>
		<comments>http://www.marketingtaxi.com/new-video-from-online-course-success-helps-college-students-make-transition-to-online-classroom/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 20:48:45 +0000</pubDate>
		<dc:creator>Marketing Taxi</dc:creator>
				<category><![CDATA[News and Trends]]></category>
		<category><![CDATA[college courses]]></category>
		<category><![CDATA[distance learning]]></category>
		<category><![CDATA[elearning]]></category>
		<category><![CDATA[getting good grades in online courses]]></category>
		<category><![CDATA[online classroom]]></category>
		<category><![CDATA[online college]]></category>
		<category><![CDATA[online course success]]></category>
		<category><![CDATA[teaching online]]></category>

		<guid isPermaLink="false">http://www.marketingtaxi.com/?p=335</guid>
		<description><![CDATA[Online Course Success (www.onlinecoursesuccess.com) has published an in-depth instructional video to help college students make the transition to the online classroom. The video offers practical advice about taking online tests, how to interact with other students, make valuable controbutions to class discussions, even how to write the perfect term paper. “In about 20 minutes, online [...]]]></description>
			<content:encoded><![CDATA[<p><em>Online Course Success</em> (<a href="http://www.onlinecoursesuccess.com/">www.onlinecoursesuccess.com</a>) has published an in-depth instructional video to help college students make the transition to the online classroom.</p>
<p>The  video offers practical advice about taking online tests, how to  interact with other students, make valuable controbutions to class  discussions, even how to write the perfect term paper.</p>
<p>“In about  20 minutes, online college students will have all the insider  information they need to succeed,” says video producer Tim Lundie.</p>
<p>According to Lundie, <em>Online Course Success</em> features a 16-year veteran online college teacher who wrote and  narrated the video. “Students immediately recognize that they are  learning from a teacher who knows how students succeed online and can  pass on those tips to the newcomer.”</p>
<p>In addition to the basics,  the video gives tips on how students can overcome the anonymous nature  of the online classroom and become a real person to the instructor. In  many cases, creating an online classroom “personality” helps students  get special consideration – and better grades – from their teachers.</p>
<p>Lundie  points out that the fastest growing segment in higher education is the  online college market. “Everywhere people look – on the Internet, on  television and radio, in print media – dozens of colleges and  universities are marketing their online programs. And there seems to be  enough demand to keep most online colleges busy,” says Lundie.</p>
<p>According  to the Sloan Consortium, more than 30% of American college students –  some 15 million students – are taking at least one online college class.</p>
<p>“People  mistakenly believe that taking an online college course is just like  taking a regular, traditional class, but in an online environment.  Nothing could be further from the truth,” says Lundie. “Online classes  require far more discipline, more organizational skills, and a unique  set of techniques to make a positive impression and get good grades.   Most online students and teachers will adamantly tell you that an online  course is typically more work than its counterpart in a face-to-face  classroom setting.”</p>
<p>According to Lundie, the <em>Online Course Success</em> video will help students conquer the unique challenges of the online environment. Details can be found at <a href="http://www.onlinecoursesuccess.com/" target="_blank">Online Course Success</a>.</p>
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		<title>Four essential tasks when starting a new home business.</title>
		<link>http://www.marketingtaxi.com/four-essential-tasks-when-starting-a-new-home-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=four-essential-tasks-when-starting-a-new-home-business</link>
		<comments>http://www.marketingtaxi.com/four-essential-tasks-when-starting-a-new-home-business/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 19:10:59 +0000</pubDate>
		<dc:creator>Marketing Taxi</dc:creator>
				<category><![CDATA[business opportunity]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News and Trends]]></category>
		<category><![CDATA[Working from Home]]></category>
		<category><![CDATA[home business]]></category>
		<category><![CDATA[how to prepare for a new home business]]></category>
		<category><![CDATA[starting a new home business]]></category>

		<guid isPermaLink="false">http://www.marketingtaxi.com/?p=313</guid>
		<description><![CDATA[Writing for Suite101.com, Jean Sarauer offers an excellent guide to some of the essential tasks every new home business owner should complete. Task #1: Create a Professional Work Space As Jean points out, the most successful home workers have a dedicated work space. Part of the beauty of working from home, Jean says, is the [...]]]></description>
			<content:encoded><![CDATA[<p>Writing for <a href="http://www.suite101.com/">Suite101.com</a>, Jean Sarauer offers an excellent guide to some of the essential tasks every new home business owner should complete.</p>
<p><strong>Task #1: Create a Professional Work Space</strong><br />
As Jean points out, the most successful home workers have a dedicated work space. Part of the beauty of working from home, Jean says, is the ability to function in a more casual environment; however, the chosen work area must still meet parameters that allow for quality work.</p>
<p>Certainly if you will be having face-to-face contact with clients, a professional office area is essential.If that isn&#8217;t possible, the best solution is to meet with clients elsewhere, such as at a local restaurant.</p>
<p><strong>Task #2: Purchase the Supplies and Equipment You Need</strong><br />
Rather than risk running out of essential supplies like copy paper or toner, Jean suggests making a list of all necessary equipment and supplies and have these items in place before the first day of at-home work. Stock up on frequently used items, such as printer cartridges, copy paper, and pens.</p>
<p><strong>Task #3: Set Boundaries for Family and Friends</strong><br />
Make the transition to a home business as stress-free as possible for everyone. Let your family know your expectations before you start your new business. You should post your work hours where family can see them. Let your friends know your work hours, too. Tell everyone that personal calls and visits are not acceptable during work hours. &#8220;Standing firm on work-related boundaries in the early days of a transition sends a clear message that this is a serious work endeavor worthy of respect,&#8221; says Jean.</p>
<p><strong>Task #4: Prepare for Distractions</strong><br />
Distractions in the home abound. Home workers are constantly in danger of being distracted by household chores, TV sets, and online chats. Self discipline is essential. As Jean explains it, one of the advantages of working at home is the ability to toss in some laundry or walk the dog on a break, but it takes vigilance to keep these activities from creeping into work hours. Simply knowing there will be a temptation to veer off the path of productivity is an advantage that helps establish good work habits at the outset.</p>
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		<title>Read the fine print to avoid work-at-home scams.</title>
		<link>http://www.marketingtaxi.com/read-the-fine-print-to-avoid-work-at-home-scams/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=read-the-fine-print-to-avoid-work-at-home-scams</link>
		<comments>http://www.marketingtaxi.com/read-the-fine-print-to-avoid-work-at-home-scams/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 19:08:45 +0000</pubDate>
		<dc:creator>Marketing Taxi</dc:creator>
				<category><![CDATA[business opportunity]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News and Trends]]></category>
		<category><![CDATA[business scams]]></category>
		<category><![CDATA[credit card fraud]]></category>
		<category><![CDATA[fraud opportunities]]></category>
		<category><![CDATA[Income Easy Street]]></category>
		<category><![CDATA[work at home opportunity]]></category>
		<category><![CDATA[work at home scams]]></category>

		<guid isPermaLink="false">http://www.marketingtaxi.com/?p=311</guid>
		<description><![CDATA[Sometimes in our eagerness &#8212; or desperation &#8212; to try a new business opportunity, we get careless and make mistakes. Often those mistakes can be costly. Not every work-at-home opportunity is a scam, but one way to end up losing instead of making money is by not reading the fine print before you give your [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes in our eagerness &#8212; or desperation &#8212; to try a new business opportunity, we get careless and make mistakes. Often those mistakes can be costly.</p>
<p>Not every work-at-home opportunity is a scam, but one way to end up losing instead of making money is by not reading the fine print <em>before</em> you give your credit card information or provide personal details.</p>
<p>In <a href="http://www.abc15.com/content/news/investigators/story/Why-work-at-home-jobs-can-actually-cost-YOU-big/e2y0pya5C0mKHecODT1aCA.cspx">this story</a> about a work-at-home ripoff, Joe Ducey at an ABC affiliate in Arizona, tells the story of would-be entrepreneur Jerry Landers. Jerry paid $1.97 to get more information about a home-business opportunity from Income Easy Street. Not long afterwards, Landers learned that his credit card was charged another $129 because he didn&#8217;t cancel his membership within three days.</p>
<p>Income Easy Street claimed that customers were given a notice about the three-day cancellation policy. We&#8217;ll never know if they were telling the truth. If they were, the notice was likely not very prominent. In that case, it is up to the consumer to look carefully for any fine print, asterisks, or other indications that there is some legalese that they need to read.</p>
<p>Is it fair that we have to be so careful and hunt for disclosures? Clearly, it is not fair, and in many cases state consumer agencies have forced Internet marketers to make their disclosures easier to find and understand.</p>
<p>In the meantime, you have a choice: get ripped-off and wait to get justice from a slow-moving bureaucracy, or take the time up-front to make sure what you are buying and what it really will cost you.</p>
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		<title>Study shows strong relationship between social media and email marketing.</title>
		<link>http://www.marketingtaxi.com/study-shows-strong-relationship-between-social-media-and-email-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=study-shows-strong-relationship-between-social-media-and-email-marketing</link>
		<comments>http://www.marketingtaxi.com/study-shows-strong-relationship-between-social-media-and-email-marketing/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 18:05:44 +0000</pubDate>
		<dc:creator>Marketing Taxi</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News and Trends]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.marketingtaxi.com/?p=306</guid>
		<description><![CDATA[Back in October after reading a Wall Street Journal story about the demise of email, I asked the following: Is the growing popularity of social networking sites like Facebook and Twitter slowly killing off email as an effective marketing tool? &#8220;Death of email&#8221; articles like the one from the Journal assume that two methods of [...]]]></description>
			<content:encoded><![CDATA[<p>Back in October after reading a <a href="http://online.wsj.com/article/SB10001424052970203803904574431151489408372.html">Wall Street Journal</a> story about the demise of email, I asked the following:</p>
<p style="padding-left: 30px;">Is the growing popularity of social networking sites like Facebook and Twitter slowly killing off email as an effective marketing tool?</p>
<p>&#8220;Death of email&#8221; articles like the one from the Journal assume that two methods of communication cannot coexist, each having a unique role to play. For decades now, television and radio have managed to survive &#8212; and even compliment each other &#8212; even though many media experts believed that TV would kill off the radio box. Likewise, the Internet was supposed to kill off <em>everything</em> &#8212; but it hasn&#8217;t (though I know some magazine and newspaper publishers who believe the Net gave them two shots in the hat).</p>
<p>Email and social media both have a specific utility. One does certain things better than the other &#8212; and that utility can and will change over time. Right now email works best for longer messages, communicating with more personalized, targeted audiences, and adding embedded content. Social networking offers greater immediacy, ease of use, a sense of personal empowerment, and potentially higher levels of frequency.</p>
<p>Email and social networking sites are used in different ways and communicate different kinds of information. One easily compliments the other. Like many of you, I tweet, participate on social networking sites, and send out and receive tons of email.  (I also blog, manage several web sites, and participate in various forums, but that&#8217;s another story!)  I don&#8217;t see the two as competing for my attention. I use them in the way that I need to and choose my tool according to the task I have in mind.</p>
<p>We&#8217;re also finding out that heavy social media users are also above-average users of email play. A <a href="http://blog.nielsen.com/nielsenwire/online_mobile/is-social-media-impacting-how-much-we-email/">Nielsen report</a> back in September showed that social media use did not decrease email usage but actually increased it.</p>
<p><a rel="attachment wp-att-575" href="http://www.marketingtaxi.com/?attachment_id=575"><img style="border: 0pt none;" title="Social Media and Email" src="http://www.emergecommunications.com/wp-content/uploads/2010/02/social_media_email.png" alt="Social Media and Email" width="548" height="323" /></a></p>
<p>Says Nielsen&#8217;s Jon Gibs &#8211;</p>
<p style="padding-left: 30px;">It’s perfectly logical that as people make connections though social media, they maintain those connections outside of the specific platform and may extend those connections to email, a phone conversation or even in-person meetings.</p>
<p>For marketers who worry that social media are making their email programs obsolete, nothing can be further from the truth. The strategy, as always, is to use media that mirror your target audience&#8217;s media behavior. In many cases, that means developing your presence in social networks <em>and</em> having a robust email marketing program.</p>
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