With major retail chains throwing hundreds of millions of advertising dollars into the marketplace, it’s becoming harder and harder for independent retailers and small businesses to be heard by current and potential customers. Add a prolonged economic recession into the mix, and the need for more aggressive and creative marketing programs becomes essential.
Developed by Emerge Communications, the Retail Equalizer Email Marketing Program creates a level playing field by giving independent retailers an effective, low-cost way of connecting with their markets. The Retail Equalizer creates targeted email marketing campaigns that help companies stay front and center in the minds of their customers and prospects.
What is the Retail Equalizer?
Custom-Designed Email Marketing Campaigns
The Retail Equalizer custom-designs and delivers powerful, creative email promotions to each retailer’s permission-based list of customers and prospects. Working with the client’s specific promotion idea and specifications, the Retail Equalizer then designs the email campaign using lively and colorful graphics and effective sell-copy that gets customers into the retailer’s store.
The Retail Equalizer will also help retailers develop their email marketing list with creative promotion ideas. Their list development program is great for retail employees, too, because it makes getting new sign-ups easy and pressure-free.
Along with the creative benefits, the Retail Equalizer manages their client’s email list, sends out the emails, monitors and report backs the results — how many emails were opened, how many clicked on links in each message, how many were bounced or non-deliverable.
The Retail Equalizer adheres to strict anti-spam standards so that retail customers and prospects will welcome their messages.
Get more information about the Retail Equalizer.